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The Surplus
Industry Is Huge But Don’t Be Fooled
by Janiece V. Smith
© Janiece V Smith - All Rights Reserved
http://www.expressprofitsonline.com
Each and every day there are millions and millions of dollars of
surplus inventory that goes on the market. Most of this inventory is
never, and will never be, seen by the general public. But why?
It’s actually pretty simple. Big corporations would rather not
“advertise” that they have products they did not sell or that were
returned for one reason or another. They want to move this surplus
as discretely as possible. And they don’t like to make a lot of
noise doing so.
Most companies don’t want to move these products through their
normal sales channel because they want distributors to buy their new
items. For example, Nike sells shoes in malls across the United
States and has thousands of distributors who buy these shoes (from
Nike) at wholesale prices.
If Nike suddenly called all their distributors and told them they
had six million dollars in unsold inventory, which they could get
for 50% below wholesale, they’d surely lose sales on the new shoes.
Many of these distributors would spend their extra cash on the
products that will make a better return. Clearly, the distributor
will make more money buying shoes at 50% below wholesale than they
will buying them at the regular wholesale price.
You can access the same unsold inventory that a company’s own
distributors often cannot. You just need to know how. Sometimes,
even if you do get access, companies will already have a channel in
place for moving this surplus inventory. However, just because they
have one channel doesn’t mean you can never gain access. Your task
is to find out what that channel is and talk with them to see
whether they have any surplus inventory available.
Understand that these companies get many calls every week from
people trying to get a “good deal.” For example, if you were calling
Sony hoping you could just buy a big screen TV for cheap, think
again. You’d be out of luck. They know who is serious and who isn’t.
It would be nice if they would drop ship and send us all big
beautiful catalogs with products in full color for 50% below
wholesale. But, if you think that you can order one item at a time
and have them drop shipped, just forget it.
As you know, if they did that no one would make any money. With the
multitude of people trying to find products to sell on eBay every
day, you have to be savvy about what these companies want. If you
are not, you surely will not find or get access to nearly as many
products. Nonetheless, you could still make a good living on what
you do find and you will find plenty of it.
Remember this: If you don’t succeed with them at first, you will
sooner or later. Manufacturers have to protect themselves and they
do this by picking and choosing who they think will help them move
inventory, rather than by whom they think needs money to pay their
bills.
This is a business. Success in business takes time. You will have
plenty of good deals that will keep you going and will keep the
money flowing. Just don’t give up; you will prevail!
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Resources Box:
Janiece Smith is the author of Internet’s top-selling eBook teaching
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