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Obtain Life-long Customers from
eBay
By Janiece V. Smith
© Janiece V Smith - All Rights Reserved
http://www.expressprofitsonline.com
One concept I try hard to communicate to each of my members is the
overall power of eBay ® and how we can use eBay ® not only as a way
to make sales but also as a way to obtain life-long customers.
You can make very good money by simply listing and selling on eBay
®, given you’ve got the right product and you’re using the right
methods. However, you can make an absurd income on eBay ® if you use
them as not only a “store” but also as a marketing tool.
How do you do this?
It’s as simple as creating a newsletter you can offer along with
your eBay ® listings.
In this article I’m going to briefly cover how you can use a
newsletter to do the following:
Turn Your eBay Browsers Into Customers
Turn eBay Customers Into Life-Long Customers
This article will be a two part lesson. Watch for my next article
(lesson) covering the basics of creating an effective newsletter. It
can be very simple to create a newsletter following a few easy
steps!
1.Turn Your eBay Browsers Into Customers
Remember that although your initial goal is to turn your eBay ®
“browsers” into buyers, you can’t stop there. Many eBay ® sellers
assume if they don’t have something the “browser” is looking for,
then they aren’t going to sell anything to that person at all. But,
that is far from the truth.
You’ve already overcome the most difficult part, which is getting
the “browser” to your listings. The important part is to make sure
each visit counts. You have to make sure that once you get a visitor
to one of your listings, they don’t leave until you have tried
everything possible to get their contact information such as name
and email, to try and convert them to a future customer.
Let’s say you sell home décor products and someone visits your
listings while looking for a particular window treatment. The
visitor views the auction they were led to and also visits your
“other listed items.” This particular visitor doesn’t find what the
item he/she is looking for. So, he/she leaves your auctions and you
never have the chance to do business with this person, right? Wrong!
It would be very simple to invite each visitor to your About Me
page, with something like, “Click here to visit my About Me page and
receive free, weekly tips to help you redecorate your home like a
professional designer for half the cost.”
Once the visitor reaches your About Me page, you can provide them
with simple instructions on how they can receive your weekly
newsletter for free to get the tips they are looking for.
Sounds easy doesn’t it?
It is and, in just minutes, you can have this set up and will be
collecting valuable names and email addresses.
2. Turning eBay Customers Into Life-Long Customers
This is so easy, but SO overlooked in the eBay ® industry. If eBay ®
is your business, than you have to treat it as such. Like any
“typical” business, you try to do your best in every aspect of the
sale to ensure your customer will return. However, online it is so
easy to get lost in the shuffle.
Once you pick up a customer, you need to be sure to stay in contact
with that customer so there is no doubt in your mind that, if they
return to eBay ® to purchase something, they will come to you first.
There are auction programs such as Vendio that offer great customer
management software. You can easily include a “join my mailing list”
link to all of your post-sale emails. Remember, once you sell to an
eBay customer, they are your customer so you’re allowed to email
them off eBay ®.
You want to present them with an offer such as, “Join my monthly
newsletter and receive updates on my product line including
notification of newly listed items, and member discounts.”
Doing this allows you to stay in touch with your past customers to
keep you fresh in their minds. And it also gives you the opportunity
to invite them to your auction listings on a regular basis. But,
remember you have to treat your customers well. You have to provide
them with good offers so they appreciate you and want to return.
Whether you obtain the names and emails of those who are visiting
your auctions, or those who have bought from you, collecting the
information of those who are in the market for your type of product
is absolutely priceless.
If they are on eBay ® to purchase a product “like” the products you
offer, they are more than likely going to purchase this type of
product again in the near future. If you offer them sound
information and special discounts, as well as keep in touch with
them, chances are they will come to you first for their next
purchase.
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Resources Box:
Janiece Smith is the author of Internet’s top-selling eBook teaching
everyday people how to make their own small fortune selling on
eBay®.
Discover The Secrets Janiece Smith Used To Earn Up To $11,212 Per
Month Selling On eBay. Her New eBook "How An Overworked, Traveling,
Soggy Sandwich Eating Dental Hygienist Made up to $11,212.00 a
Month––100% Online" allows you to easily and quickly apply the
author’s secrets of finding and selling products on eBay® to create
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http://www.expressprofitsonline.com |